Iowa Tourism Association

Iowa Tourism Association is the state’s largest strategic marketing association dedicated exclusively to assisting tourism businesses and organizations in learning how to drive profitable marketing campaigns.

Our mission is to communicate "Best Practices in Tourism Marketing" to our members to help you drive growth in your business or market.

Much of our success can be attributed to our association leadership made up of marketing professionals who continue drive industry leading growth and innovation within their parent organizations.  We have dedicated experts in research, marketing, creative, media buying, list procurement, print production, and bulk mail processing.

In Touch and On Target. 

At the Iowa Tourism Association, we are in touch with you, our clients, by developing an intimate understanding of your business, the market that you are in, and helping you deliver the results that you expect for your business.

It is what sets us above the rest.  We recognize that our superior customer service, high level of commitment to our clients, and industry-leading marketing solutions are key to both ours and your success!

Our Philosophy

Iowa Tourism Association is unique in its approach as a marketing partner.  First, we listen.  By asking the right questions and listening intently, we are able to determine where our association partners have been, where they are now, and where they want to go.

It’s about a partnership.  We co-create marketing strategies that meet your needs and accomplish your goals without any bias towards any strategy or media.

By leveraging our vast experience and expertiese, we can help you innovate using proven principles of success to generate strong results with a focus on maximizing your ROI (return on investment).

Ultimately, the Iowa Tourism Association helps you create marketing campaigns that meet your sales and marketing goals today and help you build your brand and name recognition tomorrow.

The Iowa Tourism Association is here to help you meet your tourism marketing needs whether you are targeting eastern Iowa tourism, central Iowa tourism, and western Iowa tourism markets, the association is your partner to bring the best practices for tourism marketing to your team.